Sound familiar?
Your product has real potential but something is blocking it. You've spent on dev, ads, UX, UI, tools trying to unlock it.
The ROI isn't there. And you still can't pinpoint what's wrong.
Your product has real potential but something is blocking it. You've spent on dev, ads, UX, UI, tools trying to unlock it. The ROI isn't there. And you still can't pinpoint what's wrong.
As a Product Consultant & Strategist, I help founders build products that work — for users, and for the business.
As a Product Consultant & Strategist, I help founders build products that work — for users, and for the business.
You think it's the UX. Or the messaging. Or that you haven't found the right users yet. Sometimes it's the conversion flow. Sometimes it's the onboarding. You keep trying things and nothing clearly moves. I know why.
You think it's the UX. Or the messaging. Or that you haven't found the right users yet. Sometimes it's the conversion flow. Sometimes it's the onboarding. You keep trying things and nothing clearly moves. I know why.
How i work
The problem is almost never what it looks like.
The problem is almost never what it looks like.
I've spent my career frustrated by products that don't work the way they should — and after 15 years working with companies of all sizes, I know why. Most of them don't fail because of a lack of great ideas. They fail because customers say one thing, the business wants another, and engineering hears a third. So I built my work around fixing exactly that.
I've spent my career frustrated by products that don't work the way they should — and after 15 years working with companies of all sizes, I know why. Most of them don't fail because of a lack of great ideas. They fail because customers say one thing, the business wants another, and engineering hears a third. So I built my work around fixing exactly that.
I work as a human API.
I work as a human API.
I bridge the gap in understanding between your customers, your business, and your development team — so you can build a successful product. My job is to diagnose the misalignment, bring the right people into the same picture, and translate that into a product people actually want to use.
I bridge the gap in understanding between your customers, your business, and your development team — so you can build a successful product. My job is to diagnose the misalignment, bring the right people into the same picture, and translate that into a product people actually want to use.
In practice that means product strategy, UX research, UX design, UI design, information architecture, wireframes, prototypes, and end-to-end product design — from finding the real problem to building something that works.
In practice that means product strategy, UX research, UX design, UI design, information architecture, wireframes, prototypes, and end-to-end product design — from finding the real problem to building something that works.
MY THINKING IS THE PRODUCT. FIGMA IS HOW IT BECOMES REAL.
Here's how I helped
Selected projects
Here's how I helped
Selected projects
sarka Kortanova
sarka Kortanova
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